The Branding Manager owns how our products are seen in the market — from the visual identity itself all the way through to the campaigns that put it in front of customers. This is not a pure design role and not a pure performance-marketing role. It is the person who holds the whole go-to-market picture: what the brand looks like, what it says, where it shows up, and whether the campaigns are actually working.
If a customer sees our logo, reads our email, gets our WhatsApp message, or lands on our ad — this person is accountable for all of it feeling like one brand.
What You'll Own
1. Brand Identity & Creation
- Logo, colour system, typography, and the full visual identity for new and existing products
- Brand guidelines document — so designers, developers and agencies all stay consistent
- Packaging, collateral, pitch decks, and product-launch creative
- Brand voice and messaging: tagline, positioning statement, key differentiators
2. Go-to-Market Strategy
- Take a product from concept to market — define the audience, the positioning, the pricing story and the launch plan
- Competitor and category research: what everyone else is saying, and the gap we can own
- Build the launch calendar and coordinate design, sales and product around it
3. Performance Campaigns (Weekly & Monthly)
- Plan, launch and optimise paid campaigns across Meta, Google and LinkedIn
- Own the weekly campaign review: spend, CTR, CPL, CAC, ROAS — what to scale, what to kill
- Monthly performance report to leadership with clear recommendations, not just numbers
- A/B test creative, copy and audiences on a continuous cycle
4. Email & WhatsApp Campaigns
- Build and run email sequences: onboarding, nurture, re-engagement, win-back, promotional
- WhatsApp Business API campaigns — broadcast lists, template approvals, segmentation, opt-in compliance
- Own list hygiene, segmentation logic and deliverability
- Track open, click, reply and conversion rates and iterate on them
5. Content & Channel Presence
- Social calendar across Instagram, LinkedIn, YouTube and any channel where our buyer is
- Website copy, landing pages and SEO fundamentals
- Brief and manage freelancers, agencies and the in-house design team
Must-Have Skills
- 4–8 years across brand and performance marketing (agency or in-house both fine)
- Has taken at least one product from zero to market — can walk us through it end to end
- Hands-on with Meta Ads Manager and Google Ads — not just "managed an agency"
- Practical experience running email tooling (Mailchimp / Klaviyo / HubSpot / Brevo) and WhatsApp Business API
- Comfortable in design tools (Figma / Canva / Adobe) — enough to brief, review and fix, even if not the primary designer
- Reads a dashboard and makes a decision from it — GA4, Meta Ads, campaign reporting
- Strong written English; can write the ad copy, not just approve it
Qualification
- Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field.
- MBA/PGDM in Marketing or a related specialization is preferred.
Nice to Have
- Healthcare, e-commerce or D2C category experience
- Basic knowledge of WordPress and Shopify (we run both — helps with landing page turnaround)
- Video and short-form content production
- Marketing automation / workflow tooling
